A Better Choice

Newland Sierra will be developed – this is merely a choice between two approaches.

We propose a range of housing, attainable to our workforce, on a major transportation corridor, in the growing North County sub-region, in the middle of existing development.

Take a tour of our property and plans

We believe the most beneficial use of this property is to provide homes near existing jobs instead of 2 million square feet of general commercial and office professional with a village-level designation.

Pull Slider Left or Right to compare our plan with the current general plan.


Newland Sierra proposes

  • 80% preserved open space and fire protection area
  • 62% of homes attainable to San Diego’s workforce
  • Less water used
  • Fewer peak hour traffic trips
  • 19 miles of trails and 36 acres of parks


The General Plan calls for:

  • 2 million square feet of office, big box retail and parking
  • Divides the remaining property into 99 estate lots only the wealthy can afford

JOIN US to help bring homes and open space to
North County San Diego.